Sport has become a sophisticated global industry with increasingly globalized brands - with growth and revenue diversification underpinned by IP, data, technology, and fan engagement models that are evolving faster than traditional rights structures and revenue streams.
Our sport sector team helps clients design and negotiate the alliances and revenue models that define long-term success. We understand the business imperatives behind each deal - brand impact, audience growth, revenue, participation, ROI - and ensure the legal framework enables, not restricts, commercial ambition.
Our work includes:
- Sponsorship, licensing and brand exploitation agreements.
- Media, broadcast and streaming rights transactions.
- Talent, athlete and creator representation structures.
- Event hosting, venue, ticketing and hospitality agreements.
- Technology, data and SaaS commercial partnerships.
- Fan data governance and monetisation.
- Strategic collaborations with investors, brands and content owners
- The creation and commercialisation of new ventures - from women’s sports properties and digital media platforms to global tournament formats - ensuring the right balance between investment, control and scalability.
For further information Phil Bowers or David Malone.