As the commercialisation of sport grows, our expertise can assist sport-related businesses to manage risk and maximise opportunities within the sector in relation to their corporate and commercial projects and transactions.

In particular, our work covers:

  • Mergers, acquisitions, disposals and joint ventures
  • Investment, financing and funding advice
  • Commercial agreements including consultancy agreements. agency agreements, service agreements, sponsorship agreements, product agreements and software, technology & SaaS agreements
  • Product development, manufacturing, distribution, sales and ownership.
    Data protection regulation & compliance advice
  • Financial services & insurance-related regulatory advice
  • Intellectual property advice
  • Data protection

Case Study: Anexo Group plc

Acting for a cycling accident management company on the company’s consultancy arrangements with elite level professional cyclists and the company’s title sponsorship agreement for a UCI Women’s Team. Advice to the same client has also included the provision of commercial contracts for the primary sponsor of a major national cycling race on their event sponsorship arrangements.

"O’Connors has advised us on a number of cycle event and elite cyclist sponsorship agreements to promote our products and services. Their rare combination of technical legal skill and sector knowledge underpinned our confidence to invest in these promotional activities." Alan Sellers, Executive Chairman, Anexo Group plc

Case Study: The Edge

Legal support relating to the development of educational software for a nutritional and human performance testing organisation who provide services to elite level athletes across the sports sector.

"O'Connors offered invaluable legal expertise and supported the business throughout the strategic exploration and subsequent integration of SaaS technology to enable the launch of the Champions of the Future Course. Guiding us through the intricacies of the project, encompassing comprehensive legal aspects such as contractual agreements, data protection compliance, and intellectual property advice, the O’Connors team devoted substantial time to thoroughly grasp our needs and offered an invaluable, commercial and practical approach that proved key for our organisation." Dr Scott Robinson, Founder & Managing Director, The Edge

Case Study: Decathlon UK

Regulatory advice relating to the financial services activity of a global sporting goods retailer.

“O’Connors advised us on some important insurance-related regulatory matters and we would give them 100% positive feedback. The advice was concise, accurate and practical and enabled us to execute our project smoothly and in full compliance with the FCA rules.” Ed Shek, Legal Advisor, Decathlon UK

For further information Phil Bowers, David Malone or Josh Bates.